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Forum Highlights ad - HPE Promo

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On the main page under Forum Highlights an ad drew my attention, for all the wrong reasons, and I think it could be improved.

 

Promo_HPE_YouTube.jpg

 

Here is a link to the image file:

http://h30434.www3.hp.com/html/assets/Promo_HPE_YouTube.jpg

 

This ad directs you to the YouTube support channel:

http://www.youtube.com/user/hpsupport

 

The image shows a man suspended in space without any context as to where or why. I'm presuming he is cliff diving somewhere, but the cliff is completely absent. Even if the cliff was present it still doesn't explain why this image was used. I understand that it was most likely grabbed from a licensed stock photo collection and was selected because of its attractive negative space, but I don't see how this image has anything to do with support. To me it invokes an idea that's quite the opposite.

 

The headline "More than words!" at least makes some sense in relation to video support content, but it feels like it could be better, or better still lose it altogether. I would offer my own suggestions if I didn't think they would be rejected out of hand.

 

 

 

 

 

 

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