HP techs don't use this forum to assist customers.
I also use Macrium Reflect free edition with no problems when imaging or cloning.
Did you check the BIOS to see if the SSD is detected? No detection means you have a hardware problem if all connections to the device are correct. Some HP PCs have problems with specific retail drives. HP may be modifying the BIOS to create this problem.
Downgrading the BIOS on most HP consumer PCs is usually not possible and this action may not solve the problem. You would have to try it.
I can't tell you why this is happening but I have been seeing this issue in the forum on certain HP PCs.
One suggestion is to try different SATA SSDs to find one that works, maybe a HP SATA SSD? This is expensive to do and may not be cost effective.
Be alert for scammers posting fake support phone numbers and/or email addresses on the community. If you think you have received a fake HP Support message, please report it to us by clicking on "Flag Post".