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12-10-2019 11:34 AM
Welcome to the HP Support Community.
To help you further with this, let us know the Printer name and if you're using a Laptop or phone for this. If it's a Laptop, let us know the Operating System. If it's a phone, let us know if it's on Android or iOS.
I am an HP Employee
01-26-2020 08:46 AM
I just bought and set up 2 printers of the same model and agree that it is extremely frustrating that I cannot rename my printers in the HP Smart App. When you have multiple people in your family using multiple printers, the serial number is not a useful differentiator.
01-28-2020 06:35 PM
I have gone through your post and I understand your concerns
Unfortunately HP Smart app does not give the option to change your printer names and the only way to identify them is through the Serial Numbers
If the information I've provided was helpful, give us some reinforcement by clicking the "Solution Accepted" on this Post and it will also help other community members with similar issue
I Am An HP Employee
03-24-2020 04:54 PM - edited 03-24-2020 04:56 PM
I HAVE THE SOLUTION
I figured it out on my own, and created an account on this forum just to help others. I felt pretty lazy so this was a big step.
Before I begin, a big thumbs down to HP staff for not solving this for people. Shame on you guys leaving customers hanging.
I too have a couple HP printers and believed that changing their name should be done through the HP SMART app... well it turns out that isn't the case. You need to rename them in Windows (I'm on windows 10) and then HP SMART will recognize their new names.
1. Type in "Printer" into your Windows Search Bar, and when it suggests the page "Printers and Scanners", click on that. You should now be at a Windows setting page that shows a list of all printers/scanners that your PC is connected to, as well as the option to add a new printer. See image below:
2. Find your printer (assuming you've already paired it with your computer) and click on it to highlight it, then click "Manage". See below:
3. After you clicked "Manage" in the previous step, a new window should pop up dedicated to that printer. On the left side click on the option called "Printer Properties" (See image below). It will pop up a new smaller window. THIS IS WHERE YOU CHANGE THE PRINTER NAME. In the image below you can see the red star. That is where you change it to your preferred name. Once you have done so click OK to save the settings. Then you can close out of the windows.
ONE LAST NOTE: you will need to close out of HP SMART and any other programs like Microsoft Office in order for it to refresh and recognize the new name. If you don't, it will likely not find it. Just close out and re-open and you should be good!
03-26-2020 03:12 PM - last edited on 03-26-2020 03:41 PM by Cheron-Z
Here is the solution, which I already posted once 
Anyways the whole thing is that HP "SMART" doesn't allow you to name the printers because it just goes off whatever they are named as in your computer. I have Windows 10, and I can search for Printers&Scanners in the window search bar. Once there, find the printer, select it and make your way to the detailed settings where you will find the place to change the printer name.
SPECIAL NOTE: You need to close out of applications including HP "SMART" so that they will recognize the new name. This also includes other applications like MS Office. See images below for guidance. Cheers.