Your website alone cannot help you develop the type of ongoing relationship with your contacts that your newsletter will. Newsletters have a personal feel to them because they arrive in your prospects' inbox. This type of communication is one of the best ways to position yourself as an expert and sell your services and products. Over time, newsletter publishing can change the way you do business for the better! Permission based marketing is essential. Whenever possible invite contacts to sign up to your newsletter. Within the welcome note advise your readers what they can expect from you each month, what's in it for them as a subscriber and clearly indicate how they can easily unsubscribe from your mailing list. That option must always be available.