SEO could benefit many businesses who are looking to increase their online occurrence and drive more traffic to their websites. Regrettably the SEO industry is unfamiliar for its visibility and this can be confusing for businesses that are wondering what exactly exactly they will be getting in return for their investment. The SEO industry has also attracted a lot of cowboys who employ "black-hat" techniques that go against the procedures of Google and the other search engines. You should make sure that your SEO will be done using ethical "White Hat" techniques. Businesses that unwittingly employ an SEO that uses these techniques may see temporary results until Google discovers the footprints left behind by these techniques, at which point they may see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is also usually long gone by this point! What's With all the Hats? The word "Black Hat" comes from the western movies, the bad guys always wore dark-colored hats! The good men wore white hats, you will hear ethical SEO referred to as "White Hat" SEO. Remember harmful guys always got their just deserts! What The moment your SEO be Performing to your Business? This is important to know just what your SEO will be doing for you and that they will provide you with measurable results. Be suspicious of any SEO who offers a certain ranking, it is impossible to ensure a rank with Google or any other search engine!