HP Envy 700 311na refuses wont boot from USB so cannot install Windows 10

[mark404]

Ugraded the win 8.1 to win 10 using using USB drive containing win10 I downloaded from Microsoft website that went fine win 10 instanled and activated.
disconnected that drive connected blank formated 240GB SSD to install win10 but PC wont boot from USB so gives no drives found.
Tried:
Connecting USB drive to differrent USB ports including USB 2.0
resetting bios to default
removing CMOS
setting USB hard drive as first boot device in legacy and UEFI
setting USB floppy/CD as first boot device in legacy and UEFI
most combinations of disable /enable UEFI legacy
turn off secure boot
boot from USB doesn't show in F9 menu

I even put the SSD in another PC (HP 490) connected the USB drive containing win10, hit start and it reads the USB (light comes on) and begins the install process just fine?
any ideas ?....
cheers
Mark

here is some images of BIOS settings

F9 Menu:

F9 menu

[Nirvana_95]

Hi @mark404

Welcome to the HP Support Community. Thanks for bringing this to our notice.

I see that you are facing issues with your system. Do not worry, we are here to fix it.

May I know from when are you facing this issue?

Did you make any hardware or software-related changes to it?

May I know which link did you use to make the USB media?

I would suggest you please check the link below and let me know if you are able to boot into Windows: https://support.hp.com/in-en/document/c04346420 

Hope this helps! Keep me posted. 

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