windows 10 won't reinstall after reset

[mthubbard]

factory reset my hp windows 10 laptop...now it won't load windows 10 and says it needs to keep restarting. I hit f11, tried bootup repiar - doesn't work. go to f11 hit advnced options and try to use command prompt and typed "sfc / scannow;" when i restart, the issue isnt resolved...so i now have to rebuy windows 10 disk to reinstall it clean? my laptop is useless now! how is this NOT a scam, HP!?!

[CherylG]

You don't have to "buy" anything. 

Your Windows 10 license key is embedded in BIOS and you can reinstall Windows without HP Recovery Media. Microsoft provides the free Media Creation Tool to download files and create a Windows 10 usb flash drive.Advantage is you will have latest updated version of Windows 10. At least 8gb flash drive required:
https://www.microsoft.com/en-us/software-download/windows10

Select Download tool now, and select Run.
If you agree to the license terms, select Accept.
On the What do you want to do? page, select Create installation media for another PC, and then select Next.
Select the language, edition, and architecture (64-bit or 32-bit) for Windows 10.
The Guide here shows the steps.Pay attention to Step 5 if you will be using another pc:
https://www.tenforums.com/tutorials/2376-create-bootable-usb-flash-drive-install-windows-10-a.html
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When the flash drive is prepared insert it in a usb port. Power on the laptop and immediately start tapping Esc key. From the menu tap F9 key and use the arrow keys to move to and select usb. Tap Enter key.
When installing and you go through first few screens- choose Custom and select each partition and delete each (if you have more than one).Install on the unallocated space left from that process.Continue with installation.It should pickup the key from BIOS but if it asks at any point just choose "I don't have a key". It will continue and should activate once you are online.

This will not include the original software from HP but most of it can be installed from your Support page.