Why is there malware called BingPopup on my computer that is a part of HP?

[hijackeduser]

My laptop apparently included some malware (defining as something eating resources that I didn't expect, want, and is not immediately obvious as installed because it's not in the installed apps list). I'm wondering why HP thinks installing something like this is okay?

[Venom21]

That's not malware but component by HP. 

It's safe to keep, but if you find it annoying you can remove it:

1. Open Settings → Apps → Installed apps (or Apps & features).

2. Find BingPopUp.

3. Click Uninstall.

[hijackeduser]

I appreciate the help, but it was not located there. I've since removed it by just deleting everything in the folder. Thankfully it wasn't restricted from that. But it's still annoying and if it had been in the installed programs list I would have removed it on day 1 rather than it doing whatever it was doing (I suspect sending information back home in addition to waiting to ambush me with ads).