Hi,
As long as the previous installation of Windows 10 had activated Ok after the upgrade from 8.1, you can just perform a clean installation as detailed in the guide on the following link. Note: At the activation screen, select 'I don't have a Product key' - Windows will activate automatically once the installation has completed.
http://www.howtogeek.com/224342/how-to-clean-install-windows-10/
Regards,
DP-K
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Windows Insider MVP