DesignJet paper rolls are backwards on tube

[SteveFair]

I have purchased 9 rolls of HP Super Heavyweight Plus Matte paper from two vendors and 7 of them are wound backwards on the rolls, printing on the back side of the paper. This appears like squirting food coloring on a napkin. Turning the paper over results in the correct print/ink combo, however, the paper can't be loaded in reverse because the curl is too firm to load the paper in the printer. It gets caught inside the printer and can't pass beyond the print head track. The lot numbers all look like: V151380003 and V151380006.

[davidzuts]

You need to return to place of purchase for refund or exchange. If you purchased direct from HP you need to contact hp customer care.

[SteveFair]

The vendors have taken them back. We've ordered hundreds of these rolls in the past. Must have been a Friday batch.