LaserJet Pro M404dw can't set-up wifi

[hellothanks]

Hi,

I have a brand new LaserJet Pro M404dw

I would like to set it up using wifi, I've tried with my desktop (MacOS Ventura 13.0) and iphone (iOS 16.1)

As a preliminary check I've searched in this forum and in the user manual, quick recap of what I've verified before posting

• Make sure there is no USB cable connected to the printer, a USB cable connection will disable any wireless setup availability.
• Make sure the printer is ready with a solid power light, if it blinks press the cancel button to wake up the printer.
• Make sure the wireless radio is on with a blinking blue light, if t is off shortly press the wireless button to turn it on.
• Next, press and hold the Wireless button for about 20 seconds, as the Attention light starts blinking release the button and allow the printer to restart, then you should see an HP-Setup option...

Using (Desktop version) HP Smart 14.0.1 (581) I'm searching for my printer but I can't find it

Using (iOS version) HP Smart 9.6.1 I'm searching for my printer but I can't find it

On the mobile app, at one point I got a message saying I can go to available wifi networks and see a network starting with HP-.... unfortunately this network is not showing up

I've printed the wireless network test report, I got:

• wireless activated SUCCESS
• wireless functionning SUCCESS
• signal quality GOOD

none of the connectivity tests have been executed

About the network:

• SSID has been found SUCCESS
• No other SSID networks with the same name SUCCESS

Within the set-up, I can see the SSID name, I can also see the mac address of the printer (but nowhere to be found using an ifconfig in the terminal)

I'm running out of options and patience at this stage and could really use some help,

Regards