Color can be one of the more frustrating aspects of printing. This frustration is often caused by misunderstandings of how to change settings and what effect changes might have. The choice of media can also play a big part in how colors appear. Choosing media that matches your expect print application, such as printing photos will help. The link below explains the different settings on HP printers and how to change them.
https://support.hp.com/us-en/document/ish_2857290-2886150-16
