I’ve changed my ink carts but my printer is throwing a printer failure warning. Why?

[Whitram]

Ive changed out my ink carts. It keeps throwing printer failure warning even after being changed. I’ve unplugged it and tried turning it back on. I’ve wiped the carts clean. I’ve checked the feeder head. Nothing. Why isn’t it working?

[BeemerBiker]

What error messages are you seeing?  Can  you get a printer report? If it cannot even print then ---

See if EWS can provide more information.
This explains how to Use the HP printer Embedded Web Server (EWS)
General ink cartridge help

Non HP ink can be used on this list of HP printers.
The below type is unlikely to work.

Check the expiration date of the ink and verify it is genuine. To check if an HP ink cartridge is genuine, look for a security label on the cartridge, scan the QR code on the label with your phone, and then go to HP's website hp.com/go/ok to verify the serial number on the label; if the label appears tampered or the serial number doesn't validate, the cartridge is likely not genuine.

Staples has advices for their store bought cartridges. Click here and enter HP and the cartridge ID